TITLE: Application
Development Manager – Marketing Data Mart
GENERAL
FUNCTION:
Information Technology leader
accountable for developing key strategies specific to the
enterprise marketing data mart platform. Position is
responsible for architectural, development, and management-related
decisions specific to the customer analytics platform in support of
Fifth Third’s marketing, sales, and business
objectives. Individual is responsible for the IT resources and
project activities that continue to evolve the capabilities of the
platform in a fast-paced environment. The platform itself
drives key business decisions, marketing programs and campaigns,
customer household definitions, and employee compensation
programs. The marketing data mart platform continues to evolve
as more and more channel data (traditional and digital) continues
to grow at a tremendous pace and marketing & sales tactics require
a new approach in a digital world.
DUTIES &
RESPONSIBILITIES:
* Manages production
environment for applications, including change management, issue
resolution, after-hours support and disaster
recovery.
* Interprets business issues
and adapts work priorities in own area
* Recommends and reinforces
the technical direction of the group.
* Assists in promoting
enterprise information management principles, models, best
practices, and standards and ensures their practical
adoption
* Lead/contribute to the
evolution of department policies to improve
effectiveness.
* Sets priorities for the
team to ensure task completion; coordinates work activities with
other teams.
* Ensures project completion
on time and within budget.
* Manages budget for own area
and allocates resources accordingly.
* Partners with key business
and IT leadership to help deliver business-oriented solutions
enabled by technology and the use of business intelligence.
*
* Keeps current with trends
and technological innovations in the banking and IT industry, and
makes appropriate development recommendations.
* Excellent written and oral
communication and persuasion skills, including the ability to
create effective marketing and messaging
materials
* Assumes additional
responsibilities as assigned.
