Sr. Market Intelligence Analyst

Location: Cincinnati
Posted on: November 20, 2024

Job Description:

GENERAL FUNCTION: Responsible for the analysis of market intelligence to support the distribution process to include branches, customers, and sales channels. Drives development of higher-order customer/branch analytics and modeling for various lines of business and sales channels.

ESSENTIAL DUTIES & RESPONSIBILITIES:

* Analyze customer and branch base around household growth, attrition, and cross-sell performance. Develop understanding of profitability metrics associated with performance in these areas.

* Participates in affiliate market reviews providing insights into household profitability and branch performance.

* Builds relationships with key partners in the bank including Marketing, IT, Segment team, and product teams.

* Provides input into the creation of detailed project plans, work assignments, target dates and other aspects of assigned projects.

* Identify and work with vendors to benchmark Fifth ThirdÆs performance vs. peer groups. Identify and provide best in class metrics (i.e., cross-sell).

* Conduct market research to understand valuable insights on industry trends, customer segments, sales channels, etc.

* May be responsible for more complex customer analysis including:

o Develop target groups around product lead generation based upon analytics/models of our customer base.

o Provides insights around key customer segments and performance. Analyze trends to identify opportunities for improvement in customer profitability.

o Analyze customer data and demographics to understand product usage and purchase behavior.

o Data mining and predictive analytics.

* May be responsible for more complex branch analysis including:

o Analyze overall branch network focusing on new site selection, consolidations, relocations and remodels.

o Optimize overall distribution network by determining optimal number of branches/ATMs by market.

o Understand how overall distribution network effects branch performance.

SUPERVISORY RESPONSIBILITIES: None.

Keywords: , Hamilton , Sr. Market Intelligence Analyst, PR / Public Relations , Cincinnati, Ohio